Analysing the Economic Impact of the Indian Music Industry: Trends, Challenges, and Opportunities in the Digital Era
DOI:
https://doi.org/10.8476/sampreshan.v17i1.69Abstract
The Indian music industry, deeply rooted in the country's cultural diversity, has
entered a transformative phase in the digital era, marked by significant
economic implications. This paper aims to analyze the economic impact of this
industry, focusing on the evolving trends, challenges, and opportunities that
have emerged with the advent of digital technology. Historically dominated by
Bollywood music, the industry has witnessed a paradigm shift with the
proliferation of digital platforms, streaming services, and social media, which
have broadened its reach and altered consumption patterns. While these
developments have opened new revenue streams and facilitated the rise of
independent artists and labels, they have also disrupted traditional revenue
models and intensified competition. The economic influence of the Indian music
industry extends to job creation, tourism, and international trade, yet it faces
critical challenges like piracy, copyright issues, and uneven technological access
across India. This paper provides a comprehensive examination of these
dynamics, exploring how the Indian music industry navigates the complex
terrain of the digital era and its broader economic significance.