Digital Transformation (Dx), Impact on Transport Industry, Factors Driving Successful Implementation, Challenges faced - A study

Abstract

Digital transformation has become an essential trend in the business world in recent years. The quick developments in the area of information and communication technology has enabled organisations to prefer changes in their operations interact with customers and compete in the market. (Krenawidiansyah Agustin et al. 2023). The main motto of the present study is to explore about demographics and their impact on the study. Further, the study conducted to know the impact of digital transportation on consumer behaviour, factors driving successful implementation of digital transformation and challenges faced in the digital transformation. Digitalisation has been described as the 'Forth industrial Revolution" on account of its immense potential impact on consumers, societies and businesses.