Dr Subhash Pratap Singh. THE IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT PRACTICES ON CUSTOMER SATISFACTION AND LOYALTY: AN EMPIRICAL STUDY IN VARANASI, UTTAR PRADESH, INDIA. sampreshan [Internet]. 2025 Dec. 24 [cited 2026 Jan. 16];13(2):16-39. Available from: https://sampreshan.info/index.php/journals/article/view/449