1 Mr. Mohd Altaf Wani, 2 Professor Iqbal Ahmad Hakim, 3 Mr. Aadil Shaban Lone. BRAND LOVE AS A BRIDGE BETWEEN ONLINE BRAND EXPERIENCE AND LOYALTY: EVIDENCE FROM INDIA’S ONLINE RETAIL SECTOR. sampreshan [Internet]. 2024 Sep. 14 [cited 2024 Oct. 22];17(1):375-94. Available from: https://sampreshan.info/index.php/journals/article/view/273