1 Mr. Mohd Altaf Wani, 2 Professor Iqbal Ahmad Hakim, 3 Mr. Aadil Shaban Lone. “BRAND LOVE AS A BRIDGE BETWEEN ONLINE BRAND EXPERIENCE AND LOYALTY: EVIDENCE FROM INDIA’S ONLINE RETAIL SECTOR”. Sampreshan, ISSN:2347-2979 UGC CARE Group 1 17, no. 1 (September 14, 2024): 375–394. Accessed November 21, 2024. https://sampreshan.info/index.php/journals/article/view/273.