Dr Madhura Shukla. “Brand Loyalty And Consumer Engagement In The Indian Market: A Comparative Study Of Local And Global Brands”. Sampreshan, ISSN:2347-2979 UGC CARE Group 1 17, no. 1 (June 25, 2024): 290–297. Accessed October 22, 2024. https://sampreshan.info/index.php/journals/article/view/166.