1 Mr. Mohd Altaf Wani, 2 Professor Iqbal Ahmad Hakim, 3 Mr. Aadil Shaban Lone. “BRAND LOVE AS A BRIDGE BETWEEN ONLINE BRAND EXPERIENCE AND LOYALTY: EVIDENCE FROM INDIA’S ONLINE RETAIL SECTOR”. Sampreshan, ISSN:2347-2979 UGC CARE Group 1, vol. 17, no. 1, Sept. 2024, pp. 375-94, doi:10.8476/sampreshan.v17i1.273.