Dr. Manish Kumar Jaisal, Sonali Singh. “SOCIAL MEDIA STRATEGIES IN DIGITAL MARKETING INFLUENCING MODERN-DAY CONSUMERS”. Sampreshan, ISSN:2347-2979 UGC CARE Group 1, vol. 17, no. 2, July 2024, pp. 806-14, doi:10.8476/sampreshan.v17i2.216.