1 Mr. Mohd Altaf Wani, 2 Professor Iqbal Ahmad Hakim, 3 Mr. Aadil Shaban Lone (2024) “BRAND LOVE AS A BRIDGE BETWEEN ONLINE BRAND EXPERIENCE AND LOYALTY: EVIDENCE FROM INDIA’S ONLINE RETAIL SECTOR”, Sampreshan, ISSN:2347-2979 UGC CARE Group 1, 17(1), pp. 375–394. doi: 10.8476/sampreshan.v17i1.273.