Dr Subhash Pratap Singh. 2025. “THE RELATIONSHIP BETWEEN BRAND COMMUNICATION CREDIBILITY AND CONSUMER BEHAVIORAL RESPONSES: EVIDENCE FROM CONSUMERS IN VARANASI, UTTAR PRADESH”. Sampreshan, ISSN:2347-2979 UGC CARE Group 1 14 (3):72-100. https://doi.org/10.8476/sampreshan.v14i3.450.