DR SUBHASH PRATAP SINGH. THE RELATIONSHIP BETWEEN BRAND COMMUNICATION CREDIBILITY AND CONSUMER BEHAVIORAL RESPONSES: EVIDENCE FROM CONSUMERS IN VARANASI, UTTAR PRADESH. Sampreshan, ISSN:2347-2979 UGC CARE Group 1, [S. l.], v. 14, n. 3, p. 72–100, 2025. DOI: 10.8476/sampreshan.v14i3.450. Disponível em: https://sampreshan.info/index.php/journals/article/view/450. Acesso em: 4 jun. 2026.