DR SUBHASH PRATAP SINGH. THE IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT PRACTICES ON CUSTOMER SATISFACTION AND LOYALTY: AN EMPIRICAL STUDY IN VARANASI, UTTAR PRADESH, INDIA. Sampreshan, ISSN:2347-2979 UGC CARE Group 1, [S. l.], v. 13, n. 2, p. 16–39, 2025. DOI: 10.8476/sampreshan.v13i2.449. Disponível em: https://sampreshan.info/index.php/journals/article/view/449. Acesso em: 16 jan. 2026.