APARNA JHA. The impact of brand perception resulting from the sponsorship activities of new sponsors during the 16th season of the Indian Premier League. Sampreshan, ISSN:2347-2979 UGC CARE Group 1, [S. l.], v. 17, n. 2, p. 672–690, 2024. Disponível em: https://sampreshan.info/index.php/journals/article/view/197. Acesso em: 19 sep. 2024.