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Dr Subhash Pratap Singh 2025. THE RELATIONSHIP BETWEEN BRAND COMMUNICATION CREDIBILITY AND CONSUMER BEHAVIORAL RESPONSES: EVIDENCE FROM CONSUMERS IN VARANASI, UTTAR PRADESH. Sampreshan, ISSN:2347-2979 UGC CARE Group 1. 14, 3 (Dec. 2025), 72–100. DOI:https://doi.org/10.8476/sampreshan.v14i3.450.