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Dr Subhash Pratap Singh 2025. THE IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT PRACTICES ON CUSTOMER SATISFACTION AND LOYALTY: AN EMPIRICAL STUDY IN VARANASI, UTTAR PRADESH, INDIA. Sampreshan, ISSN:2347-2979 UGC CARE Group 1. 13, 2 (Dec. 2025), 16–39. DOI:https://doi.org/10.8476/sampreshan.v13i2.449.