Rahul Sharma, Anjum Aggarwal 2025. BEHAVIOURAL FINANCE: HOW PSYCHOLOGY INFLUENCES INVESTMENT DECISIONS. Sampreshan, ISSN:2347-2979 UGC CARE Group 1. 17, 2 (Feb. 2025), 1407–1417. DOI:https://doi.org/10.8476/sampreshan.v17i2.378.